The collab with moat Facebook also specified that the service is being worked upon in collaboration with Moat, a company for ad analytics. Moat will help Facebook look into all video ad metrics on its social network. This, in turn, will allow Facebook to provide details on video performance metrics to their advertisers. Moat to grow bigger According to Facebook, Moat will also offer metric monitoring for all other ads on their news feed. It will also monitor ads on Instagram at a later stage. A week back, Instagram had allowed advertisers to post ads in a bid to compete with popular platforms such as Snapchat. Facebook had acquired Instagram in 2012 for about $1 billion.
