The steepest discounts are being offered on furniture and fashion. Snapdeal offered the preview of its Diwali sale on Monday. It is the first e-commerce portal to tease a Diwali sale. Analysts suggest that most e-commerce websites are expecting a huge turnover from their sales this Diwali. According to Financial Times, almost all the products will be on sale. It is predicted that anything from 50% to 100% of the inventory will be available at a discount. The festive season is considered a profitable time for e-commerce portals. Snapdeal seems to be at the edge this season as it was the first one to announce the sale. We asked a slew of people what they will buy this festive season and most of them are focusing on apparel and footwear. There are also group of people who wait all year around to buy furniture in the festive season. Pepperfry and FabFurnish have already started offering discounts and they have been asking customers not to wait for the Diwali sale. Instead, they can start shopping now to enjoy good deals. “Clothes, Clothes and Clothes… Can’t wait for the Diwali Sale. Jabong and Myntra are my go to destinations during Diwali sale,” says Amina Khan. With e-commerce industry offering such heavy discounts during the festive seasons, traditional shop owners suffer. “Everyone wants to shop online these days. People just come here to see the product but buy it online as it comes at a cheaper price,” says shop owner Amar Singh. The e-commerce industry is going to grow further and a host of solutions will be developed to offer more and more discounts every festive season. How long will they be able to sustain such massive discounts will decide the future of this trend.
