So, what exactly is the “20 percent rule,” and how does it affect your Facebook and Instagram ads? Let’s start from the beginning. When Facebook first established the 20 percent guideline, it noted that Facebook advertisers might cover the images in their ads with no more than 20 percent text. Users were able to check how much space they could take up with text by using a tool. If the text exceeded the 20% limit, the ad would become inactive and would not be allowed to run. The 20% rule is no longer mandatory. And the Facebook overlay tool is also no longer applicable. Nevertheless, it’s still a sensible move to stick to the 20% guideline and limit text to a minimal level in your image-based ads. It’s significant to remember that the 20% guideline should only be applied to text contained within images in the ad. It excludes text on ad that is not contained within images. Ads with less overlay text perform substantially better than images crammed with information, therefore adhering to the rule enhances the consumer and advertiser interaction.
Utilising 20 percent text rule
Although the Facebook text overlay tool is no longer available, it is still prudent to carefully select the text which will be used in photographs. It can be difficult to determine the precise percentage of text that covers the image while making an ad. The most effective technique to grab Facebook users’ recognition is to employ an eye-catching image with no text. The 20% rule was not just a random guideline; it provides an effective way to reach target audiences more proficiently. It also keeps consumers’ news feeds from becoming clogged with intrusive ads. If users want to add text to their image, they should consider following the recommended practices for layering text over Facebook advertising.
Select the appropriate font and size
Font size, believe it or not, is more significant than the amount of content overlayed over an image. Relatively small text size, by nature, takes up less area, diminishing text-to-image ratio. Even if one simply includes two or three words, larger font sizes will cause it to immediately surpass the 20% guideline. Text should not be readable and not too small. The text size users pick will be determined by the size of the image whether adding a heading or a whole sentence. Try to keep headings under 42 pixels wide and sentences under 24 pixels wide.
Incorporate a line or a heading
One of the very important things to keep in mind is to keep the text precise. To ace the 20 percent rule of Facebook, text added in the ad should simply be enough to convey the information. Additionally, a link can be added along with the text to maximise the impact. Furthermore, the text should compel viewers to click on the link. “1+1 Free, “Register Now,” and discount sales are some of the most familiar phrases which influence us.
Go for attention grabbing text
When inserting overlaid text to a Facebook ad, include a phrase that will capture a targeted audience. An ad should indicate the utility someone will obtain if they click on it. Additional information can also be added in as’s body. However, it should be added only if it enables someone’s determination about going into the detains or not.
Use alternative text overlay to get aligned according to 20 percent text rule Facebook
Since the Facebook text overlay tool does not exist anymore, it is recommended to use some other text overlay tool. There are a number of such tools available. They’re identical when it comes to work, so simply choose the one that’s most suitable. To utilise them, upload an image and pick the text-filled squares. The tool will inform whether the text is above or below the 20 percent text-to-image ratio in the right-hand column. This way the 20 percent text rule of Facebook will assist one to create better ads.
Use grids as a guiding tool
Stay one step ahead when it comes to alignment of the text. Many tools like canva serve the purpose for free. Using the grid makes sure that the text is not taking too many boxes. And determines if the font size and length of the text is right. Without a grid, the creator may rely solely on intuition. Though intuition can be extremely useful, it’s a wise choice to opt for text overlays for precision. Taking everything into account, advertisers no longer have to follow the 20% rule facebook, it is still a useful guideline when adding content to Facebook ads. Keep text to a minimum to make sure Facebook ads have the greatest possible impact, greatly encouraging people to engage.
